Understanding the vast China market and how business can take advantage of the opportunities available, is something that the majority of Australian businesses have yet to realize. As China’s economic and cultural relationship with Australia continues to grow, it has become increasingly important for Australian businesses to understand how their business can interact and attain Chinese clients, or consumers.
Following the commencement of the China-Australia Free Trade Agreement in December 2015, Australian businesses have unprecedented access to the China market with close to 96% of goods now entering China, tariff free. While this presents an enormous opportunity for businesses already engaged in the China market, it doesn’t guarantee success in what is an extremely competitive market.
Consistently, the two barriers to success in the China market for Australian small businesses, revolve around a lack of knowledge and networks. Understanding cultural and business knowledge is important to any international market-entry strategy, but especially important in China where forging personal relationships are often the precursor to securing business deals.
Similarly, creating a network amongst business and government within the China market, is imperative to success.
For small businesses, investing time and capital into improving knowledge and networks can prove difficult with a limited resource base and as such, many Small Businesses struggle upon first entry into the China market.
Australian Business Forum (ABF) has recognized these issues in the market and has sought to address the concerns of Australian small businesses when entering China, through their business platform. For 10 years, ABF has coordinated a series of initiatives which focus on improving the knowledge of the Chinese market and facilitating networking opportunities for Australian small businesses. ABF has produced events such as Australia China BusinessWeek, China Digital Conference & China Lunch Club, which are staged across Australia & China, attracting thousands of small businesses each year.
These events are complemented by ABF’s Media platform, which include Print Media, Social Media and Web Marketing channels and the ABF Business Platform that connects Australian projects with Chinese investors. These platforms serve to promote Australian Small Business to a wider audience and continue the journey to success in the China Market.
Providing a platform for small businesses to access and improve their knowledge and networks in an inexpensive way, has created a valuable gateway for the Australian SME sector to interact with the China market. With an audience profile evenly split between Australian SMEs, locally based Chinese businesses and inbound investors from Mainland China, users of the ABF platform have been able to foster constructive networks and effectively market their business.
In 2016, ABF has expanded its platform further, introducing 2 major expos in Melbourne & Sydney, the B2BEXPO 2016 & Australia China Expo 2016. Targeted to the SME Business sector, B2BEXPO 2016 is a ‘one-stop-shop’ for all small business needs and presents a unique opportunity to engage with experts, solution providers and business owners/operators across the business community.
Australia China Expo will draw 150 exhibitors from the cream of Australian and Chinese business and SMEs to exhibit in six feature zones, and engage with potential customers, partners and investors across two whole days. In addition to exhibiting, Australian and Chinese business owners and senior management have the opportunity to attend informative seminars, with industry leading experts from the Australia-China sector.
The expos will be presented at the Melbourne Convention & Exhibition Centre on April 27-28th and at the Hordern Pavilion in Sydney, on June 1-2nd.
For more information on ABF’s Events, Media & Business platform, please visit www.abf.events